Meet our Founder

Datin Amelia Hassan is a talented Malaysian Fashion designer and aspiring business woman.  She was born on 12 October 1986 in Kuala Lumpur to mixed percentage of Indonesian and Malay.

Datin Amelia’s first ever customers were her dolls and from a young age she was delighted in making unique clothing creations for them. Her childhood interest turned into passion for fashion. Datin Amelia studied fashion design at International Fashion Training College (IFTC). Amelia was one of the best students throughout the institute.

Moving forward into the industry, Datin Amelia Hassan became an active member of the Bumiputra Designers Association (BDA). In 2014, Datin Amelia Hassan was awarded as BDA Most Promising Designer 2014. Passionate about fashion, a perfectionist, Amelia Hassan certainly knows what she wants in her designs.

Amelia makes a unique offering of women’s wear. Ranging from Bridal wear to Muslimah wear. Her collections are made from wide variety of materials including fine silk, traditional Malay textiles, lace, velvet and brocade.

Amelia Hassan has previously worked with celebrities in Malaysia such as Dato’ Siti Nurhaliza, Rossa, Lisa Surihani, Maya Karin, Misha Omar, Marsha Londoh, Intan Ladyana, Noraniza Idris and many more.

She describes her designs as collection as a personal style, elegance and risk-taking that her ideas become open in every woman interpretation wearing her luxury collection in real life.